Healthfuture Consulting Ltd provides high value market development, strategic planning, and business consulting services to public and private sector organisations associated with technology-based service delivery in the UK Healthcare sector. We were established in 2009 by David Stevenson, an experienced marketing and business development manager with over twenty years' industry experience with a blue-chip multinational and a qualified doctor who has worked in the NHS and in medical research. Our focus is at the point where technology-driven innovation meets the healthcare industry. Here we add value by designing and managing effective market entry strategies that take into account the organisational, human and business factors which can create barriers to new models of service delivery.